In the latest ‘Confessions of a Brand Manager,’ we delve into the unconventional with ‘Spam Email Creativity.’ In the endless stream of unwanted emails, one message stood out—not for its credibility, but for its unexpected muse-like quality.

There it was, an email from a so-called ‘Nigerian prince,’ the kind that’s the butt of jokes and the bane of inboxes. Yet, amidst the fantastical claims, there was a moment of clarity—an idea sparked by the audacity of the spam that translated into a fresh, bold approach for our latest campaign.

This isn’t about falling for a scam; it’s about recognizing the potential in the most unlikely places. It’s a nod to the fact that inspiration doesn’t always strike from a well-crafted case study or a marketing workshop. Sometimes, it’s hidden in plain sight, waiting in the mundane to surprise and invigorate us.

So, what’s the most unexpected place you’ve found inspiration? Have you ever had a ‘Nigerian prince’ moment? Share your stories of surprising creative sparks with us at [email protected], and let’s celebrate the odd and unexpected places where great ideas can come from.