In the world of brand management, naming a product can be as challenging as raising a fussy kitten. After months of scratching our heads for a creative, edgy name for our new product, inspiration struck in the most unlikely of places – my cat’s whiskers and a bowl of berries.

The journey of naming a product is often filled with brainstorming sessions that stretch into the wee hours, with countless names tossed into the proverbial litter box. We wanted a name that was memorable, engaging, and had that special ‘meow’ factor. Then, one lazy Sunday, as I watched my cat, Whisker, playfully batting at a strawberry on the kitchen counter, it hit me.

‘Whiskerberry’ – a name that was unique, had a story, and perfectly encapsulated the playful and fresh spirit of our new product.

So here’s the tale of how a furry friend and a love for fruit created a branding cocktail that was both whimsical and wise. Sometimes, the best ideas come not from a structured meeting but from life’s serendipitous moments.

Got your own quirky story of a creative lightning strike? Share your anecdotes in the comments, or if you’re more of a cat-whisperer, email me at [email protected]. Let’s exchange tales of those unexpected moments when the muse meows!