Dive into another snippet from ‘Confessions of a Brand Manager’: on launch days, my feet carry the spirit of our brand—clad in socks that match our brand colours.

This might seem like a small gesture, but it’s a personal tradition that puts a spring in my step and aligns my entire being with the mission at hand. As I lace up my shoes, those vibrant threads are a hidden talisman, a soft fabric of focus and unity with the team as we step into the spotlight of a new beginning.

It’s about walking the talk, quite literally, one colourful step at a time.

What’s your launch day ritual? Do you have a special item of clothing that gets you in the zone? Share your stories in the comments, or send your fashion-forward strategies to [email protected]. Let’s tread the path of branding success together!