Venturing into the dynamic world of ‘Confessions of a Brand Manager,’ we encounter the concept of ‘Treadmill Brainstorming’—an approach where walking meetings on treadmills set the rhythm for innovation. This isn’t just a step towards health; it’s a stride towards a more dynamic way of processing ideas.

In these sessions, the brand manager and team members pace themselves on treadmills, discussing and dissecting concepts as they walk. Physical activity is known to stimulate the brain, and as they ‘run’ through topics, the synergy between movement and creativity becomes palpably clear.

This method transforms the traditional static meeting, often dreaded for its sedentary nature, into an energetic and engaging brainstorm. As the team walks, blood flows, endorphins release, and a sense of camaraderie builds. It’s a literal take on moving forward with ideas and projects.

Moreover, ‘Treadmill Brainstorming’ breaks down the barriers of hierarchy; on treadmills, everyone walks the same path. It encourages a flow of ideas as steady as the steps taken, creating a shared space for inspiration that is both figuratively and literally moving.

Has your team taken steps to innovate the meeting scene? Share your walking meeting stories with us at [email protected], and let’s jog through the best practices for active ideation.