In the whirlwind world of brand management, finding clarity can sometimes mean taking a literal spin. Confession time: my secret to a fresh perspective is a dizzying session in my office chair.

There’s a method to this merry-go-round madness. It’s not just child’s play; it’s about stirring the pot of creativity until the sediment of stale ideas settles, and the clear water of innovation rises to the top. So, I spin. And in the midst of that self-induced vertigo, amidst the blurring walls and shifting floors, a moment of clarity often emerges.

Who knew that a spin in the chair could become a spin doctor for problem-solving?

Do you have an unconventional method that helps you think outside the box? Share your creative rituals in the comments, or send a whirlwind of ideas to [email protected]. Let’s discuss the spins that lead to wins in the dizzying domain of brand strategy.