In this installment of ‘Confessions of a Brand Manager,’ we take a spin with ‘Swivel Chair Thinking Cap,’ where circular motion sparks creative notions. It’s the unconventional wisdom behind the swivel chair — an office staple turned think tank.

Contrary to straight-lined strategies, ‘Brainstorming in Circles’ embraces the literal twists and turns of ideation. Each rotation offers a new perspective a fresh angle, all while staying in the same spot. It’s a kinetic approach to problem-solving, where the act of spinning can unravel the threads of creative blocks.

This method isn’t just about physical movement; it’s a metaphor for the mental agility required in brand management. Just as the chair turns, so do our thoughts, revolving around each challenge until we land on a breakthrough.

So, let’s hear from you, fellow strategists. Do you have a unique physical routine that gets your mental gears turning? Share your methods of motion-based brainstorming with us at [email protected], and let’s keep the conversation spinning.