‘Confessions of a Brand Manager’ takes a playful peek into the superstitious side of strategy with ‘Superstition Savvy.’ In the meticulous world of marketing, where data and analytics reign, there’s still room for the time-honored tradition of knocking on wood.

It’s the rhythmic tap that follows the final review of a campaign, a simple act that’s more about hope and tradition than logic. This ritual is a nod to the universal human desire to court luck and good fortune, a tactile ‘blessing’ that’s been passed down through generations.

While we rely on market research and consumer insights to guide our decisions, there’s comfort in the familiar knock-knock-knock that serves as a hopeful herald to success. It’s the personal touches, the little idiosyncrasies, that remind us that, at the end of the day, brand management is as much an art as it is a science.

Do you have a superstition or ritual that accompanies your big decisions? Whether it’s wearing a lucky charm to a pitch meeting or always using the same pen to sign off on a project, we want to hear about it. Share your stories with us at [email protected], and let’s celebrate the quirky customs that colour our professional lives.