As the holiday season wraps the world in festive cheer, here’s a little ‘Confessions of a Brand Manager’: my phone jingles not with bells but with our brand’s very own tune.

In the spirit of the season, I find a secret joy in personalizing my ringtone to our brand jingle. It’s not just a merry melody; it’s a reminder of our brand’s message, a tuneful touchpoint that sparks conversations and, sometimes, a singalong. Whether in a crowded mall or a silent office corner, when my phone rings, it’s like a mini advertisement, a holiday greeting from our brand to the world.

So, let your ringtones ring out, brand managers, and let’s spread the brand love, one jingle at a time.

Do you have a unique way of living your brand during the holidays? Share your festive brand stories in the comments, or send a jingle-filled email to [email protected]. Let’s jingle all the way to new branding ideas this holiday season!