Today’s ‘Confessions of a Brand Manager’ unveils a unique approach to understanding our audience: Customer Persona Speed Dating. In the world of branding, knowing your customer is akin to forming a deep and personal relationship, and what better way to do that than by stepping directly into their shoes?

In this innovative exercise, our team members became the very personas we aim to engage. We ‘dated’ each other, diving deep into the likes, dislikes, needs, and desires of our target market. This wasn’t just role-play; it was an exercise in empathy, a way to get to the heart of our customer’s world.

As we switched chairs and personas, we uncovered new insights and perspectives. The exercise broke down barriers and brought us face-to-face with the human aspect of our work. It reminded us that behind every data point is a person with a story.

So, to all the brand managers out there, how do you get to know your customers? Have you ever tried a similar approach? Share your innovative customer understanding strategies with us at [email protected], and let’s continue to revolutionize the way we connect with our audience.