Who says brand managers can’t have a little fun with their brand’s identity? Here’s a little secret from my personal ‘Confessions of a Brand Manager’: When the office is empty, I step into the oversized shoes of our brand mascot and rehearse our pitch.

It’s not just about having a laugh (though that’s a bonus!). Slipping into the mascot costume is like walking a mile in our brand’s most visual symbol—it’s a unique way to connect with the brand’s essence and see the world through its googly eyes. And there’s something liberating about practising our pitch without any human inhibitions.

So, next time you see our mascot, just know it might have practised its moves in the quiet of an after-hours office.

Do you have a secret brand-boosting ritual of your own? Share your undercover brand love stories in the comments, or email me at [email protected] for a mascot-to-manager confidential! Let’s talk about the playful side of branding that nobody sees.