In the spirit of ‘Confessions of a Brand Manager’, let’s talk about the time our kitchen appliance became the birthplace of a campaign. Yes, fridge poetry magnets didn’t just hold shopping lists—they held the key to creative breakthroughs.

One idle lunch break, a haiku of magnets caught my eye. The words stuck—literally and figuratively—and soon, they formed the backbone of our next big pitch. It was a campaign written in serendipity and sealed with the cool freshness of a refrigerator door.

Who knew that an appliance meant to preserve food could also preserve a spark of genius?

Have you ever found inspiration in unexpected places? Share your stories of unconventional muses in the comments, or stick your thoughts to me at [email protected]. Let’s uncover the creativity that’s hiding in plain sight!