In the latest ‘Confessions of a Brand Manager’, I unveil our team’s ritual for hitting targets: secret handshakes. That’s right, every time we nail a KPI, hands fly in a choreographed celebration of our collective win.

These handshakes are more than just fun—they’re a symbol of our unity and hard work. Each twist and clap is a testament to the strategy and effort behind our achievements. It’s our way of acknowledging success without saying a word, a physical tweet of triumph that echoes through the office corridors.

So, if you see us throwing down an elaborate handshake, know that we’ve just crushed another goal.

How does your team celebrate hitting big milestones? Invent any quirky rituals of your own? Share in the comments or give a virtual high-five to [email protected]. Let’s shake on new ways to commemorate our successes!