‘Confessions of a Brand Manager’ brings to light the unorthodox methods behind the scenes of marketing magic. Today, we spotlight the ‘Stairwell Rehearsal’—the ritual of seeking resonance in the echo of a stairwell to ensure our pitches hit home.

It’s a space where every word is amplified, every pause measured, and every inflexion tuned to perfection. The stairwell becomes a sounding board, a private auditorium where the acoustics are just right, and the audience is the echo that never lies. Here, in the solitude of the steps, we find our voice, rehearse our lines, and ready ourselves for the spotlight.

This practice isn’t about superstition; it’s about preparation that goes beyond the script. It’s about hearing the sound of your own voice as it will carry in a room full of decision-makers. It’s about confidence that when the moment comes, your message will not just be heard but felt.

So, fellow strategists and creative thinkers, where do you go to find your perfect pitch? What’s your secret rehearsal spot? Share your rehearsal rituals with us at [email protected], and let’s exchange notes on the places that help us prepare to shine.