In the realm of brand management, ideas are the currency, and sometimes, the best way to bank them is through a little covert creativity. Let me confess: I've been known…
The next time you catch a brand manager giggling over cat videos, pause before you judge — we're on a quest for viral gold, and yes, we call it 'research.'…
Ever wonder where a brand manager conjures up those splashy ideas? Let's dive into the steamy realm of shower thoughts, where the best of my brainstorming bubbles up amidst soap…
In the world of brand management, naming a product can be as challenging as raising a fussy kitten. After months of scratching our heads for a creative, edgy name for…
In the bustling world of brand management, inspiration can come from the most unexpected of places. Today's confession? My go-to consultants for a burst of creativity aren't my colleagues; they're…
They say an army marches on its stomach, but in the battleground of brand management, we sprint on snacks. Welcome to another chapter of 'Confessions of a Brand Manager,' where…
It’s no secret that behind every successful brand manager, there’s a powerful fuel that keeps the gears turning – caffeine. Welcome to the inner sanctum of brand management, where our…