In today's 'Confessions of a Brand Manager', I reveal my little trick for staying charged: motivational Post-its peppered around my workspace. 'You're a branding wizard!' one declares in bold, unmistakable…
Welcome to another slice of life from 'Confessions of a Brand Manager': In our team, hitting a wall isn't a setback, it's a cue for synchronized desk stretches. We've all…
In the latest 'Confessions of a Brand Manager', I unveil our team's ritual for hitting targets: secret handshakes. That's right, every time we nail a KPI, hands fly in a…
It's time for another 'Confessions of a Brand Manager': I've discovered the persuasive power of cookies. That's right, a well-timed treat can turn a meeting into an agreeable feast of…
As a brand manager, there's an art to appearing perpetually engaged, even when your mind is meandering. Confession: I've perfected what I call the 'thoughtful squint.' It's my go-to expression…
In the corner of my office sits a collection that might seem peculiar to an outsider: coffee mugs emblazoned with logos of failed products. These aren't signs of defeat; they're…
As the holiday season wraps the world in festive cheer, here's a little 'Confessions of a Brand Manager': my phone jingles not with bells but with our brand's very own…
In the whirlwind world of brand management, finding clarity can sometimes mean taking a literal spin. Confession time: my secret to a fresh perspective is a dizzying session in my…
Every brand manager knows the importance of a good elevator pitch, but how about actually practising it in an elevator? Here's a little confession: I fine-tune my pitches with an…
Who says brand managers can't have a little fun with their brand's identity? Here's a little secret from my personal 'Confessions of a Brand Manager': When the office is empty,…