In another chapter of 'Confessions of a Brand Manager,' we delve into the symbolism of 'Brand Tattoos.' It's the tale of temporary ink becoming a permanent fixture in the saga…

In our 'Confessions of a Brand Manager', it's time to spotlight a not-so-guilty secret: the rejuvenating power of the power nap. In a profession where one is constantly bombarded by…

There's a thin line between strategy and art, and sometimes, as brand managers, we waltz right over it without even realizing it. Our 'Confessions of a Brand Manager' reveals a…

In the bustling world of brand management, it's often the unorthodox methods that birth the most innovative solutions. Our 'Confessions of a Brand Manager' series takes you behind the scenes…

In the spirit of 'Confessions of a Brand Manager', let's talk about the time our kitchen appliance became the birthplace of a campaign. Yes, fridge poetry magnets didn't just hold…

Welcome back to 'Confessions of a Brand Manager', where today, I'm revealing my pre-meeting ritual: bathroom mirror pep talks. Yes, before the boardroom battles, I face the mirror and rally…

'Confessions of a Brand Manager' takes a whimsical turn with my secret identity: the Desk Fairy. With a sprinkle of magic (and sugar), I leave surprise treats at my team's…

Here's a little riff from 'Confessions of a Brand Manager': Before every big presentation, I channel my inner rockstar with an air guitar solo. It's my go-to move to amp…

'Confessions of a Brand Manager' presents the curious case of stress ball metrics: the number of stress balls dotting the office landscape is directly proportional to the proximity of our…

Dive into another snippet from 'Confessions of a Brand Manager': on launch days, my feet carry the spirit of our brand—clad in socks that match our brand colours. This might…