Confessions of a Brand Manager' takes a delicious turn with 'Branded Bake-off,' where the sweet smell of success is as literal as it is figurative. When it comes to celebrating…
In this installment of 'Confessions of a Brand Manager,' we take a spin with 'Swivel Chair Thinking Cap,' where circular motion sparks creative notions. It's the unconventional wisdom behind the…
'Confessions of a Brand Manager' often highlights the clever tactics and strategies behind successful branding. Yet, today's revelation veers from the conventional path — it's all about 'Inspirational Nonsense Quotes'.…
'Confessions of a Brand Manager' takes a playful peek into the superstitious side of strategy with 'Superstition Savvy.' In the meticulous world of marketing, where data and analytics reign, there's…
Today's 'Confessions of a Brand Manager' unveils a unique approach to understanding our audience: Customer Persona Speed Dating. In the world of branding, knowing your customer is akin to forming…
In the realm of 'Confessions of a Brand Manager', we often find that innovation doesn't always spark in the expected confines of a meeting room. Instead, it's the 'Water Cooler…
'Confessions of a Brand Manager' brings to light the unorthodox methods behind the scenes of marketing magic. Today, we spotlight the 'Stairwell Rehearsal'—the ritual of seeking resonance in the echo…
Welcome back to 'Confessions of a Brand Manager', where today's slice of wisdom comes not from a boardroom battle but from the unexpected peacekeeping capabilities of desserts. When tensions rise…
In today's 'Confessions of a Brand Manager', we explore the symphonic side of strategy with the 'Music Maestro'—the art of crafting soundtracks for every task. From the rhythmic tapping of…
In the latest entry of 'Confessions of a Brand Manager', we uncover the lighter side of marketing strategies and the personal rituals that sometimes accompany them. It's here we toast…