There’s a thin line between strategy and art, and sometimes, as brand managers, we waltz right over it without even realizing it. Our ‘Confessions of a Brand Manager’ reveals a fascinating phenomenon – mood boards that take on a life of their own, transforming into pieces of art that could stand proudly in any gallery.

As brand curators, we meticulously piece together images, textures, and colours to map out the emotional journey of our next campaign. But in this instance, the narrative took an unexpected turn. The mood board, crafted with the intent to guide, became the star itself. It was no longer just a tool; it had become the message, a visual symphony of abstract thought and creative flair.

What was intended to evoke a specific feeling or ambience for a product became an abstract piece that drew curiosity and admiration. The lines blurred, the strategy faded into the background, and the artistry unwittingly took centre stage. This accidental art is a testament to the creative spirit that lies at the heart of every brand manager.

So, we invite you to step back and look at your own creations. Could your strategic storyboard be the next accidental art exhibit? Join the conversation and share your own ‘accidental art’ with us. Have your strategic elements ever evolved into something unexpectedly beautiful? Send your stories and creations to [email protected], and let’s explore the art behind the brand together.