It’s time for another ‘Confessions of a Brand Manager’: I’ve discovered the persuasive power of cookies. That’s right, a well-timed treat can turn a meeting into an agreeable feast of ideas.

Gathering my team around the conference table, I presented my idea. The response? Lukewarm. The solution? A warm batch of cookies. As the aroma filled the room, so did the nods of approval. Call it bribery or call it strategy, but a little sugar goes a long way in smoothing the path to consensus.

So, here’s to sweeten the deal: one cookie at a time.

Have you ever sweetened the pot to get your ideas across? Share your own culinary negotiation tactics in the comments, or send a flavorful story to [email protected]. Let’s exchange recipes for success that go beyond the boardroom.